Next, we had to work on a message. We knew we wanted ESTAS products to represent more than just skincare for scars. We wanted to instill confidence, pride, and love in users to embrace their scars. —it’d have to be a movement.
And if we wanted ESTAS products to help Alejandra - and every person - fall in love with their scar, it would have to be more than just a product—it’d have to be a movement.
We studied the art of Kintsugi, a Japanese practice built on the idea of finding strength and beauty in imperfection. The technique involves repairing broken ceramics with gold, highlighting the cracks rather than hiding them. Thus, the pieces become more valuable because of their scars. At ESTAS, we believe that our scars make us more beautiful, and we should also be treating them like gold.
ESTAS is a line of luxury skincare products made specifically for scars.
Our Mission
SCARCARE IS SKINCARE
Scars are a special type of skin, and they need special attention. Society tells us to conceal our scars, and we want to change that. Let’s pamper our scars and show them off. Let’s nourish our scars with the best ingredients. Let’s celebrate our scars because they make us unique and beautiful.
Our Story
CRISTINA BELTRAN | FOR A FRIEND
I have a scar that runs down the entire length of my chest. At age 24, I went into sudden cardiac arrest, and nobody could figure out why. My heart stopped, I went into a coma, and my parents were told I had a 7% survival rate. Later it was decided that to keep me alive, I'd need open heart triple bypass surgery. When my doctor told me, the first thing I asked was, "Am I going to have a scar?"
Today I love my scar. Over the years, I've nurtured and conditioned it.
It makes me feel special, and I wear it like a badge of honor. But I'll never forget that my first instinct was to hate it and conceal it. A few years later, I caught up with a friend, Alejandra Thompson, who had recently had a C-section.
She told me she was struggling with her scar and that she didn't like how it looked or how it felt. She tried a few creams, but they were sticky and greasy, so she stopped using them. She didn't even want to touch her scar.
After our chat, I couldn't get the conversation out of my head. I knew exactly what she was feeling, but I wanted her to be proud of her scar, too. My idea was to get her a fancy luxury scar cream, to inspire her to take care of it, and maybe even learn to love it the way I did with my scar.
What I thought would be a quick online search turned into a months-long journey. When I couldn't find the kind of scar product I wanted to buy my friend, I dove into research. I spoke to doctors, beauty experts, chemists, and other women with scars. It became clear that the luxury skincare-style product to treat scars properly did not exist. If I wanted to give Alejandra the perfect skincare product to help her love her scar, I'd have to create it myself.
Together, Alejandra and I are making the skincare products for scars we've always searched for.
Our Team
BEST OF THE BEST
The first step in creating our dream product line was to consult the experts. We teamed up with the perfect chemist, an award-winning luxury skincare formulator with additional expertise in wound healing. We also worked with some of New York’s top doctors to ensure the most effective scar care techniques and ingredients were included in each ESTAS product.
Our Philosophy
BROKEN IS BEAUTIFUL